In the height of Monks relationship with TikTok we undertook an EMEA wide campaign to create awareness around the lengths that TikTok go to complying with European law surrounding Social Media usage.

While not one of the more Creatively Ambitious pieces as a result of the subject matter having a certain gravitas to it that required understated and earnest delivery the scope for media coverage and distribution was incredibly ambitious requiring many different formats in many markets across my different forms of media.

I feel the ability to monitor a team throughout the life span of a project like this with such sensitive subject matter is just as important an attribute of a CD as the most ambitious creative that we can undertake.