In 2022 I led the team at monks that initiated the national awareness campaign for Google and the IDA’s initiative" “You’re the Business”. The aim of the campaign was to up-skill Irish SMBs in the use of digital technology to enhance the capabilities and performance of their business.

With Google we found the right four Irish Small Businesses to tell their story of digital transformation using Google’s tools and it was our job at Monks to ll that story nationally in a compelling way.