N Scale are a Cloud AI Storage Provider and last year they came to us at Monks to come up with an awareness campaign for their presence at a tech trade show in Paris.

We came up with a creative concept that drew comparisons between the hassle of international travel and the ease of their cloud solutions. They were present in DOOH in CDG airport, The Parisien streets between the airport and the conference venue and this was augmented with an UBER campaign so the event attendees would also be ser ed the ads in their hands on their journey.

The campaign was very effective and the ruselts exceeded expectations in terms of an upturn in footfall at their stand.