Ever since I started my career working in the back room of a local high street print shop in the Noughties I’ve always understood the value and impact of good creative on telling any sort of story whether that’s selling booze or getting people to use your software platform. Good copy and the right image paired in a way that sells a single thought will get the message through.

I’ve carried that thought through a 20+ year career from Junior Designer to Art Director to Group Creative Director. While the technology we use has changed dramatically in that time the fundamental value of good creative has remained the same and persisted throughout.

Thats what I’m about. Good creative that works.

For the last twenty years I’ve spent my time moving from an executional designer to a conceptual art director and most recently at Monks as a creative leader and builder of creative teams.

In the first 3 years of my time at monks I had the daunting but ultimately satisfying task of recruiting over 30 creatives across Art Direction, Design, Digital Production, Motion and Strategy in a relatively short period of time to work closely with colleagues all over the world on global campaigns for global tech brands like Google, TikTok, Linkedin, Meta and PayPal as well as non tech brands like Aviva, Smirnoff, Rockshore and more.

The career achievement I’m most proud of is building a successful creative team of that size that had a really strong culture and identity for many years.

Like anything else.

People are everything.