The Smirnoff Christmas Cocktails Campaign was created for ‘23 and then repurposed in ‘24. Smirnoff had introduced a new identity globally but our local Irish client didn’t feel it would resonate with their local audience so we were tasked with taking some new brand global elements marrying them with the existing Smirnoff brand in a way that would make our client happy but also be globally brand compliant.

The use of the Smirnoff eyebrow as a device to help tell the serving story of festive cocktails allowed us to feature the drinks and bottle in a unique way while retaining a large surface area of the Smirnoff red for heavy brand recognition this was one of the first times that the eyebrow had been used in this way.

The campaign hinged around this key visual and a TVOD advert placing the drinks in context. The main objective making bottle be the device that joined the intro animation and the live action advert.

Both of these assets we re-purposed across a vide range of media for the duration of the campaign

Creative team:

Art Director: James Stafford

Writer: Steve O’Rourke

Motion: Karla Cerquira